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Anglesey island of royal love cruises to new tourism boom

Submitted by on 18/01/2011 – 13:11

By Ceidiog Hughes

Royal romance makes waves for tourism industry…TV travel expert Simon CalderTV travel expert Simon Calder predicts that next year’s Royal wedding will bring a massive increase in the number of cruise ships visiting Anglesey. Mr Calder said the engagement of Prince William and Kate Middleton was “the kind of publicity money can’t buy”.

Flight lieutenant Wales is based at RAF Valley as a search and rescue pilot with 22 Squadron for another three years and the couple will start married life on Anglesey. The announcement of the royal nuptials at Westminster Abbey, in London, on April 29 has already caused a global media frenzy. Mr Calder, the resident travel pundit on the popular TV programme, the One Show, and roving editor of the Independent newspaper, was addressing a meeting a meeting on the island, called by Tourism Partnership North Wales. The meeting, attended by about 100 people involved in the tourist trade, also heard from Gethin Morgan, the Isle of Anglesey County Council’s Principal Tourism and Marketing officer. He revealed that the cruise ship programme was already set to grow next year and the number of international media enquiries received following the engagement announcement was amazing. “It is going to have a huge impact,” he said. Mr Calder added: “There is a huge untapped market for cruise ships around the British coastline and next summer I can see a massive invasion taking place at Holyhead.”

The aim of the meeting, the last of three to be held in North Wales, was to highlight the challenges facing the industry in the coming years while offering ways in which operators, in conjunction with the various agencies, could help their businesses. And in a speech littered with humorous anecdotes as well as “do’s and don’ts”, Mr Caldwell included numerous suggestions for individuals, groups and agencies. One idea he floated was that of a “three-centre holiday” which could involve, for instance, Chester, Anglesey and Dublin linked by rail and sea. “That could be a very good pulling project if the price is right because Anglesey is only 75 minutes from Chester and then you could cross to Dublin,” he said. He also advocated “twinning” projects to help draw visitors, suggesting that Anglesey could comfortably be twinned with Singapore where there was a potentially huge market.“They are almost exactly the same size and it would be a good move because Singapore is going to be a very important market. You have a marvellous island product, a little corner of heaven,” he commented.

Royal romance makes waves for tourism industryMr Morgan outlined all the recent and proposed developments taking place in marketing the island, one of the important new factors being the introduction of the mobile tourism information centre which will be taken around various venues and events. The unit will be located at Holyhead quay when the cruise ships arrive, giving visitors an immediate insight into what the entire island has to offer. He told the meeting that a “very encouraging” 136 entries had been received for this year’s Anglesey Tourism Awards, which will be presented on January 28.

Dewi Davies, the Regional Strategy Director, said the number and the standard of entries was encouraging, and suggested that  local tourism operators were well placed to make the most of the attention prompted by the royal romance. He said: “Rather appropriately, just off Anglesey is Llanddwyn, which is known as the Welsh island of love, and was home to Santes Dwynwen, the patron saint of Welsh lovers. In fact, there are a host of award-winning beaches on Anglesey, together with 125 miles of coastal path. I am sure that Anglesey will benefit enormously as a result of the glamour of the royal romance and the world-wide publicity it attracts.”

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